One Click: Jeff Bezos and the Rise of Amazon.com

Think back to 1994 and how you made purchases. You went to a store, right? Or you called someone on the phone and read numbers out of a catalog. Or maybe an Avon lady came to your house. Or you went to a Tupperware party. Or perhaps you, no, wait, that was pretty much it.

And now? Online sales, which didn’t even exist in 1994, continue to grow by double digits. Heck, last year holiday spending alone was over $35 billion.

And at the start of it all there was Amazon.com. And if they weren’t actually the first, they were the…