Brazil’s Dance with the Devil
4 min readMar 20, 2019
That we are fascinated by marketing should come as no shock to anyone reading here. That we are fascinated by sport may surprise a few, but not those who have dug a little deeper into our oeuvre. That we are fascinated by Brazil — okay, that one may feel like it comes out of left field. But we are. Its music, its literature, its soccer, are all magical to us. Jobim, Machado, Ronaldinho, — in so many ways it is as if the laws of nature…