Brazil’s Dance with the Devil

martin bihl
4 min readMar 20, 2019

That we are fascinated by marketing should come as no shock to anyone reading here. That we are fascinated by sport may surprise a few, but not those who have dug a little deeper into our oeuvre. That we are fascinated by Brazil — okay, that one may feel like it comes out of left field. But we are. Its music, its literature, its soccer, are all magical to us. Jobim, Machado, Ronaldinho, — in so many ways it is as if the laws of nature…

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martin bihl

writer. conceptor. adman. man of letters. often in groups of four. letters, that is.